Volcom Honored With Doc DesRoches Industry Award

SnowSports Industries America and U.S. Ski & Snowboard recognized Volcom, a modern lifestyle brand rooted in board sports, with its annual Doc DesRoches Award for its support of U.S. Snowboard Team athletes. The award was presented during the Outdoor Retailer Snow Show Thursday (Jan. 30) in Denver.

The brand has been an innovative leader in the sport developing technology systems such as Zip Tech ® and TDS® (Thermal Defense System) to advance product offerings for snowboard enthusiasts and elite athletes alike.

Volcom, a leading snow sports brand for over 20 years, announced its partnership with the U.S. Snowboard Team this fall through an engaging video piece that featured Volcom snow athletes and numerous celebrities. Volcom also created a line of co-branded merchandise to help promote the U.S. Snowboard Team.

To support the partnership, the brand has activated at Visa Big Air Presented by Land Rover in Atlanta and at the Land Rover U.S. Grand Prix events at Copper Mountain, Colo., and Mammoth Mountain, Calif. This partnership strengthens the brands connection to snow with an increasing wide roster of athletes that includes Hailey Langland, Marcus Kleveland, Arthur Longo, and Elena Hight to name a few.

“Our team suppliers are important partners and Volcom took its new role very seriously this past season,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “Not only did it provide strong products technically for our athletes, but it has engaged as a strong lifestyle partner for our team’s march towards the 2022 Olympics in Beijing.”

The award has been presented each year since 2004 by SIA and U.S. Ski & Snowboard to recognize a national team supplier for its work in supporting the Team and its athletes. It is named in honor of Doc DesRoches, a long time industry leader who helped form SIA and led it for two decades. During that tenure he was instrumental in the development of the U.S. Ski Team’s fundraising efforts, including the formation of the original New York Ski Ball, now the Gold Medal Gala, which has raised millions to support team athletes.

“This award is important to showcase lifestyle brands like Volcom who are innovative within our industry and truly engaged with helping support our top athletes,” said SIA President and CEO Nick Sargent. “It’s also very meaningful to us at SIA for helping preserve the legacy of our founder Doc DesRoches.”

“Volcom truly values its new relationship with the U.S. Snowboard Team,” said Volcom CEO Todd Hymel. “We have enjoyed working with the athletes and helping them on their journey. Their accomplishments this season at the Grand Prix and X-Games is a testament to the importance of performance and innovation, which are important principles for us at Volcom and for the U.S. Snowboard Team.”

Doc DesRoches Award Winners

2004 – Rossignol
2005 – Atomic
2006 – All U.S. Ski Team suppliers
2007 – Spyder Active Sports
2008 – Volkl, Marker, Tecnica
2009 – SmartWool
2010 – Under Armour
2011 – Head Skis
2012 – High Sierra
2013 – POC Sports USA
2014 – The North Face
2015 – GoPro
2016 – Atomic
2017 – Stöckli
2018 – Burton
2019 – Spyder Active Sports
2020 – Volcom

About SIA
Snowsports Industries America is the non-profit, member-owned trade association representing snow sports suppliers with constituents in the retail, rep and resort communities. We’re helping our members succeed by providing insightful research, innovative education, and growing participation. Learn more at www.snowsports.org

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

About Volcom:
Inspired by creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing, and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men, women and kids across a variety of categories including outdoorsnow, swim, skate, denim, accessories, fashion and more. Volcom has more than 100 direct-to-consumer retail outposts globally and has distribution in hundreds of specialty retail and department store locations. To learn more about Volcom’s deep product assortment visit www.volcom.com and follow @Volcom on Instagram, Facebook and Twitter.