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Womens
Volcom Family Finals: Coco Ho & Maud Le Car
Volcom’s World Tour competitor Coco Ho and French competition surfer Maud Le Car are paralleling leaving disappointment behind they have both individually found their stride. Coco began to turn her season around at the Supergirl Pro, then solidified her strength in front of the whole world with a 3rd place finish at the US Open of Surfing just weeks ago. At the same Open event, Maud knocked out favored 3x World Championship surfer Stephanie Gilmore. Then here in Anglet again showed no mercy eliminating local hero Pauline Ado in the semis; to meet Coco Ho fellow Volcom team rider in the finals. The final heat didn’t offer the most wave opportunity; no stranger to these kind of tough situations Coco Ho took the win taking a shot at every wave the poor surf conditions had to offer. Congratulations to both our girls finishing #1 & #2 in France.
Womens
At the Skate Park with Lucie Curutchet
A true blessing in life is when you get to do what you love for a living, and here at Volcom, we'd say that's the case for all of us. Action sports lovers from all over the map, including skateboarding, surfing and snowboarding, get to come together and work for a company we all believe in. And more often than not, those work days come with perks such as taking a day trip to Mammoth to snowboard or hopping on a plane to Hawaii to photograph one of our professional surfers. In Lucie Curuchet's case, shredding the skatepark sometimes falls under "work." Lucie is part of our marketing team in France and lives and breathes the embodiment of the Volcom Stone. She has shown true dedication to her work, as well as her passion for skating. Read below to get to know a little more about Lucie, and keep up with all of her latest adventures on Instagram: @lucie_curutchet. All photos by Claudia Lederer for Panic Magazine, give her a follow on Instagram: @claudia_ldr   Tell us a little about yourself! My name is Lucie Curutchet and I was born in Bayonne, Basque country (SW, France). I went to school and music conservatory in Bayonne before leaving to Toulouse, TBS (Toulouse Business School) for my studies. During a four year span, I lived in Belgium, Spain and Mexico either for work internships or part of a student exchange program. I came back home almost three years ago to work for Volcom, and have been here ever since.   What do you do at Volcom? I am in charge of the Digital Marketing in Europe. Basically, how to promote the brand on the web through social, online contests, influencers, and partnerships with media outlets.   How long have you been skating? Is this a side hobby or your true passion? I had my first street skateboard when I was eight years old, and spent years playing in my neighborhood without really going to any skateparks. I had only been to parks a few times with my mum, but didn’t dare try as it was always full of older guys with a pretty good level of expertise. When I was living in big cities during my studies, my bike cruiser was my means of getting around. I loved riding across the city streets, way more fun than the subway. Skating has always been a true passion, but I never really had the chance to practice proper tricks in ramps or obstacles before joining Volcom. I have been skating the Volcom park for nearly three years now, and I've learned a few things, but still need to improve a lot!   What is your ideal outfit to skate in? My ideal outfit is a Volcom black stretch denim, perfect to feel really comfortable. As a top, I don’t really mind, as long as it’s not too short. I am always wearing authentic Vans (high or low) or slip ons.   What’s your favorite piece from the VOLCOM x GMJ collection? I like wearing the white GMJ Tee, but I would say my favorite one is the GMJ Raglan. I really love the vintage and street wear inspiration.   Do you have any advice for girls who’d like to start skateboarding, but are afraid to try? First, go buy protective pads and a helmet. Ok, it’s ugly, not really fashion and no skaters are wearing them, but it would be the best solution if you don’t want my full-of-bruises and scratched legs. When you first try, you may spend more time on the ground. Then I would say, don’t be ashamed. No one is judging you and it’s never too late to start!   SHOP LUCIE'S LOOK! GMJ Raglan   Liberator Leggings
Womens
Post Heat Interviews – Day 2 US Open of Surfing Huntington Beach
The US Open of Surfing has landed in Huntington Beach, CA, and the waves are firing! The Volcom crew, including Team Manager and Coach, Matt "Bemmy" Bemrose, has been down on the beach every day watching our team riders surf their way through heats and rooting them on from the stands. Yesterday, we sat down with Bemmy to get some insight on what it takes to work with some of the world's top female surfers, differences between coaching women's surfing vs. men's surfing, and more. With Maud Le Car's big win yesterday against 6x World Champ, Stephanie Gilmore, and Coco Ho advancing to the quarterfinals (beating current World Champ, Tyler Wright), it's safe say Bemmy's on a good roll! How long have you been with Volcom I started surfing for Volcom when I was 17, then started working for Volcom full-time at 28. I’m 39 now, so about 23 years haha! When did you start working with Coco Ho and Maud Le Car? The first trip I did with Coco was in 2007 to Fiji. I wasn’t working directly with her then, but earmarked her as a future star. Actually, working directly with Coco, that began in 2012. Working with Maud has been on and off over the last two years, but if I get an opportunity to work with her at an event I’m all over it. Maud, Bemmy, and Coco celebrating after Maud's huge win over Steph Gilmore. Who was the first female surfer to ever impress you? Lisa Anderson. She really brought style into women's surfing. Is there a different approach you take when working with female surfers? A little more attention to detail. Things like: where to paddle out, setting lineups, holding priority, etc. More technical things, but women's surfing has come a long way and I've been really impressed with how Coco and Maud have handled the pressure of competition in and out of the water. Coco Ho How do you recognize a potential star athlete and what are some signs of a true competitor? A never-give-up attitude is the biggest telltale sign. Also, a true competitor shows signs of composure under pressure at an early age. Coco Ho mentally preparing before her heat. Outside competition, what are some signs of true surf talent vs. what can be taught in the water? A willingness to think outside the box and apply new maneuvers to your repertoire in a short amount of time shows true surf talent. How much of your job is life coach vs. surf coach? 50/50 for sure. Probably more life coach though haha! Maud Le Car greeted by boyfriend, Joan Duru, after her win against Steph. The US Open is a mad house full of people, competitors, fans, and brands to name a few. What can an event like this do for an up-and-coming surfer? Compete well and it can make you. For Maud, I guarantee this heat win against Steph Gilmore is the biggest confidence boost she’s ever had. With confidence comes self-belief. That’s all someone needs to take their surfing to the next level. Coco Ho has made her name on the scene and has done well at the US Open in past years, and she's just getting fired up! Maud Le Car qualified for this event through the trials, only to take out 6x World Champ Steph Gilmore in her Round 2 heat. How does that happen? What does it take, and do you think she'll be taking down bigger names in the future? What Maud just accomplished was outstanding. Beating one of the best female surfers ever in a CT event as a wildcard is hard to describe. It’s totally amazing in saying that Maud had the ability and firepower to beat Steph. We spoke all day long before her heat and worked out a tight heat strategy. We had Maud focus on her strengths with the mindset that any heat would be hers to win. When she matched up with Steph, it was business as usual. We spoke about controlling the heat from the start and sticking to her game plan, and that's exactly what she did. This win is life-changing and now Maud knows she has what it takes to mix it with the very best in the world. Coco Ho after her win this morning against current World Champ, Tyler Wright. All smiles!
Womens
Maud Le Car Defeats Stephanie Gilmore at Vans US Open of Surfing
Bonjour world! Our French surfer, Maud Le Car, just defeated six-time world champ, Stephanie Gilmore, in their Round Two heat at the Vans US Open of Surfing! To say we were excited is an understatement. Surfing in the contest as a wildcard, Maud has got us and the rest of surf world on the edge of our seats waiting to see what happens next! Stream Maud's heat in Round Three tomorrow at 7:30am PDT where she’ll compete against fellow French surfer Johanne Defay and Australia’s Nikki Van Dijk.   No words can't describe what I am feeling right now! I am living for moment like that can't believe that just happened won the trial this morning and freaking excited to compete in my first world tour event ever in the #vansusopen tomorrow. More than happy to share the stoke with you @joanduru and thank you for your support,help and love. Thank you so much for the privilege @vanssurf @vans_europe @vans @jimmicane A post shared by Maud Le Car (@maudlecar) on Jul 31, 2017 at 5:01pm PDT
Womens
The Irrational Pursuit, The Exploration Of "This"
What connects a ballet dancer and a skateboarder? A musician and snowboarder? Dive deeper with us as we journey into the 'True To This' mindset, exploring what it means to let go and let the irrational pursuit of your passion take over. Featuring the most diverse compilation of Volcom ambassadors ever assembled in a short film since the inception of the brand, these influential and legendary Volcom family members pull back the curtain and get real about that special place they all go to in their head and what it takes to get there. No matter if you're skater, surfer, snowboarder, maker, activist, techie, foodie, entrepreneur or inventing something entirely new, it's impossible to deny the vast parallels of life when they are led by the same internal force… passion.
Womens
Volcom x GMJ Collection Launch Party
Last night was the VOLCOM x GMJ Collection launch party at START Los Angeles.  We spent many months planning this event and we can't believe that it's over! As the sun started setting, crowds quickly started forming a line around the block. The energy was contagious and we knew it was going to be an unforgettable night. The crowd was bigger than we could ever imagine and we couldn't be happier about it. Every corner of the lot was utilized to entertain our guests in the best way possible. We set up custom screen printing on site with our GMJ Raglan Tees. We had a mobile Photo Booth were people could take pictures anywhere they pleased. There was a pop up shop available for guests to shop the collection right then and there. The live art battle between the talented Natasha Lillipore and Jillian Evelyn was something we'll never forget! The A-list entertainment kept guests dancing throughout the night courtesy of Georgia's boyfriend DJ Josh Ludlow & her best friend DJ Alexandra Richards. The band Deep Vally stole the show with their amazing live performance. We kicked things off with a very private and intimate VIP dinner with guests including Alexandra Richards, Suki Waterhouse, Ally Hilfiger and more. Pizza Nista provided us with individual custom pizza boxes for the VIP dinner. So cute! Georgia looking gorgeous as usual. Julie Edwards & Lindsey Troy from Deep Vally at the VIP dinner. Alexandra Richards and Georgia May Jagger. A couple of familiar faces! Coco Ho and Maud Le Car attend the VIP dinner. Georgia May with good friend, Ally Hilfiger. Georgia with Volcom Women's designer, Kelly Summer (left) and Global Head of Volcom Women's, Lyndsey Roach (center) along with Coco Ho & Maud Le Car. Georgia's brother, James Jagger, came to show his support for his talented sister! Suki Waterhouse arrives and looks flawless in our GMJ Tee & GMJ Skirt. Georgia May with one of her best friends, Suki Waterhouse. The one and only, Alexandra Richards. Georgia May giving a little speech at her VIP dinner. Georgia May standing in front of the beautiful girls modeling her collection. Want. Every. Single. Piece. The crowd enjoying their delicious pizza from Pizza Nista!   As the VIP dinner was winding down, Georgia quickly hopped into a vintage Porsche Speedster and drove off for her unforgettable entrance. She was escorted by 6 men on Harley's into the lot. The loud sound of the motorcycles caught everyones attention and they rushed over to see what was going one. As they entered the lot, Georgia May Jagger & her driver slowly entered and she hopped out of the classic car with everyone cheering and filming on their phones. The motorcycle dudes killing it! Georgia was greeted by friend, Alexandra Richards after her unforgettable entrance. The live art battle girls Natasha Lillipore and Jillian Evelyn hard at work! DJ Josh Ludlow getting the party started. The crowd enjoying the art battle and the tunes. Guests enjoying one of the many lounge areas to choose from. The Pizza Nista crew making their delicious pizzas! Wheeler Davis Salon killing it with the temporary hair dye! VOLCOM x GMJ collection on display at the pop-up shop. Deep Vally playing live at #GMJLA. DJ Alexandra Richards getting the crowd pumped. Custom GMJ Raglans being screen printed on site! All images provided by Getty Images. Though we're sad that it's over, this night makes us look forward to future events for Volcom Women's! If you were at the event, don't forget to post a pic and hashtag #GMJLA @VolcomWomens. We'd love to see all of your posts! Shop the VOLCOM x GMJ Collection.