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New Future: Social Responsibility & Philanthropy

New Future: Social Responsibility & Philanthropy

When we talk about sustainability and the New Future, it can’t be discussed without recognition of the people that make our products and the communities where we do business. When it comes to manufacturing our products, we can all agree the products we buy, should not come at the cost of workers’ rights, health and or safety. Additionally, the places we do business are made up of communities all over the world, and we truly enjoy the opportunity to engage with them, and support the great initiatives within them, in many different ways. Here are a few of those stories from 2015:

Fair Labor Association Member

The Fair Labor Association believes that all goods should be produced fairly and ethically, and brings together three key constituencies – universities, civil society organizations (CSOs) and companies – to find sustainable solutions to systemic labor issues. We were first granted membership in 2014, and our commitment continues. Learn more at http://www.fairlabor.org.

BGCH-Kids

Boys & Girls Club of Hawaii

Boys & Girls Club of Hawaii has been a partner for our Give Back Series in Hawaii since 2010 and each year at the Volcom Pipe Pro, we reward them the donation check made up of the funds we have raised through the year. We also support their Ocean Awareness day in the summer and get athletes and staff involved in volunteer efforts. We love their mission:  Inspiring young people to become responsible citizens by providing a safe place to learn and grow, ongoing relationships with caring, adult professionals, life-enhancing programs and character development experiences, hope and opportunity.

The Sheckler Foundation

In 2015, we once again offered exclusive collab product at Tilly’s, specifically to raise money and support for Ryan Sheckler's foundation that supports great causes that directly benefit and enrich the lives of children and injured action sports athletes, inspiring them to “Be the Change.”

Sion Milosky Memorial Fund

Honoring the legacy of legendary Big Wave surfer, Sion Milosky who passed away doing what he loved, our Live Like Sion products, and Volcom Pipe Pro merchandise raise funds to support his family and legacy since his passing.

Mauli Ola Foundation

Once again, we partnered with Mauli Ola Foundation to raise awareness and funds for this great group who is dedicated to providing hope and confidence to individuals living with genetic diseases. Harnessing the healing powers of the ocean, they introduce surfing and ocean-based activities as natural therapies. Hope you got a pair of the Mo Benefit Boardshorts while they were available.

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San Onofre Parks Foundation

The San Onofre Parks Foundation is a non-profit, whose mission is to provide education and interpretive services regarding all aspects of the natural, cultural, historical and biological diversity of California State Parks at San Onofre and San Clemente State Beaches; promoting environmental awareness and ethics; and enhancing the quality of recreation experience at these unique coastal parks. At our TCT Championships held at Trestles, we worked closely with the foundation to promote their work, operate within their guidelines, and raise funds for their cause through donation of 100% of the profits of our ‘True To Trestles’ merchandise.

Boarding for Breast Cancer

B4BC advocates early detection and a healthy, active lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention and support programs. Since 2010, products in our snow line have raised awareness and funds for B4BC. This year was no different with a high profile collection done in collaboration with an exclusive print done by Featured Artist Vanessa Stark.

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Give Clean Water

Give Clean Water partners with local community organizations throughout Fiji to identify families in need of clean water filters. They then gather biographical and demographic information from each recipient family, take photos and mark each house with a GPS address. During the days of our Volcom Fiji Pro, we worked with Give Clean Water to ensure local villages and schools had access to good, clean water. We’re happy to help sustain the programs we put in place as far back as 2012. Additionally, thanks to Mizu, a portion of the sales from Volcom branded Mizu water bottles go back to supporting their program as well.

TACA (Talk About Curing Autism)

An amazing organization providing support, community and services for families with autism, TACA has been a partner of ours for years. From one of our earliest Give Back Series Tees back in 2008, to the Family Skate Days at our Volcom HQ Skate Park, to our first ever Volcom.com #GivingTuesday campaign to raise awareness for them as well as funds, working with TACA is always a joy. Visit www.taca.com to learn more about autism and how it affects (very likely) someone you know.

Costa Mesa Foundation

The Costa Mesa Foundation provides the financial and human capital to initiate and support programs that enhance our local community at the grassroots level. They also hold a free, Concerts in the Park summertime concert series that we’re happy to be a continuing sponsor of.

SOY (Save Our Youth) Costa Mesa

For the 3rd year running, Volcom has sponsored SOY’s SURF DAYS event. Training kids in the surf, exposing them to the beach culture, and offering career mentor chats from surf legends Alex Gray and Chris Bertish (thanks guys!). As you can imagine, this is one of our most fun and most rewarding events of the summer. Save Our Youth (SOY) is a local youth mentoring & college prep organization for underrepresented youth in the area surrounding Volcom HQ.

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Krochet Kids intl.

Back in 2011, we launched our first of many collaborative projects in support of theses visionaries. Through a unique model Krochet Kids intl. (KKi) are empowering the women of Northern Uganda and Peru with the assets, skills, and knowledge to lift themselves and their families out of poverty. The result is long lasting and sustainable change. One of their hashtags: #knowwhomadeit. We didn't collaborate on product this year, but we were happy to send in some financial support to help sustain their programs. Remember this video?

SOS Outreach

SOS Outreach is a youth development nonprofit that fosters self-confidence, leadership skills, and positive decision-making in underserved youth. SOS programs are unique in their use of adventure sports to engage participants for future success. For the past few years, we’ve been able to donate 20-30 outerwear kits (jackets & pants) to help keep the kids (and instructors) stay warm on the mountain.

Give Jeans A Chance

Our Give Jeans a Chance program started back in 2009 with the vision of collecting clean, quality, unwanted or unused jeans from our customers and then distributing them to local homeless shelters in our community. The campaign still lives on, specifically in Japan and France where it continues to be a meaningful grassroots campaign. Might be time to bring it back to North America ;)

Full Circle Japan

Volcom Japan has established a strong relationship with the non-profit organization Full Circle, an organization committed to getting people with disabilities back into sport. For us, surfing, snow riding, and rolling in skateparks hit home, and we’re proud of the volunteer hours, and the commitment the team in Japan has made to this great cause.

Women’s Shelter Support (Manly, Australia)

In line with the focus of the Kering Foundation, the team in Australia has made a commitment to supporting the local women’s refuge centers in their area through in-kind donations for different events.

Recent News + Video

Snow
Marcus Kleveland upside down down under!
The Kleveland show just came back from 5 weeks spent flipping and spinning all over Perisher, NZ and other Oz mountains.. Here a nice edit of what he’s being doing. Marcus is always in full control of all things snowboarding. However, from the sounds of it, someone picked the soundtrack for him this time around. How else would you explain the absence of the usual “Justin Bieber on speed” sound? Go Marcus! Marcus is wearing the Kabigtime Fleece in WHT, the Stretch Gore pant in TEK and the Travelin’ Hood Thingy in BLK
Surf
Nixon | The Four Moors: a journey through Sardinia
Italy is not known for waves but there's always exceptions. When a significant Mediterranean swell arised on the charts, Nixon longtime surfers Marlon Lipke and Gony Zubizarreta embarked on a plane to Sardinia, Italy, to join Roberto D'Amico for a 3-day surf mission. 'The Four Moors' is a short movie filmed and edited by Francesco Thilo Sili The trip seen by Gony: I was just arriving home after the WQS in Martinique and got a call from Marlon Lipke saying that Italy was going to be pumping the next day! Roby Damico was already planning everything from Rome. We jumped on a plane that next morning and got the Ferry to Sardina straight away, we had to get there in time. The Mediterranean can be very tricky, swells come and go very quickly! I was impressed by the quality and power of some pointbreaks we surfed. Super rippable waves with pretty cool locals or even empty line ups and little bays with beautiful backgrounds and nobody around. The Italians are so funny, very open and social, they are constantly joking and laughing which made our trip one for the books! We had an awesome time, surfing all day and eating pasta amatriciana cooked by the master Chef Roberto Damico aka DiMaggio. The pizza was the best Ive ever tried for sure. Food is out of control there. I miss it already. After surfing our brains out in Sardina we came back to Ladispoli and visited Rome, it looks like a massive museum, with monuments and sculptures everywhere you go. You can choose from all kinds of typical restaurants and bars, the streets are full of people hanging out ,eating and drinking. Having a great time basically. It was an amazing trip, I loved Italy and have to admit that Im a fan of surfing in the Mediterranean Sea. Thank you Roby and family for treating us like kings! Also big thanks to Francesco Thilo for the filming and editing! Eugenio and all the friends that made this journey unforgettable for me! Big Hugs Guillaume
Events
REPORT Volcom x Anti Hero Launch Party at Madrid
Super good times with our friends from Welcome Skateboarding in Madrid last Friday. We celebrated the Volcom X AntiHero product collaboration at the Welcome Bowl the classic way, we used the good old triple B recipe for success: Beers, Bands and BBQ. We added some fresh Volcom X AntiHero gear, cash prizes and one jamón to fire up the skate sesh. Volcom and AntiHero team riders Daan van der Linden and Chris Pfanner joined the party and soon the bowl got mopped with some sweat from the body tossed and it earned some new holes in the corners thanks to the heavy shredding of everyone. Thanks to Borja, Pablo and everyone at Welcomesk8, Bruno chef, Alain Goikoetxea, David Sanchez, Skankie, Pfanner, P-Stone, Carranza, Danny León, King Cayman, Zero 5 and everyone who showed up!   Volcom x Anti Hero collection is available in Spain at these fine skate shops: AJ Project Freeboard Fvck Kakoshop La Plaza One Foot Ola Skate Welcomesk8 Good times the session started early Photo : Adrian Rios Danny LeonPhoto : Esteban Velarde Daan Van Der LindenPhoto : Adrian Rios BBQ all eveningPhoto : Esteban Velarde Alain Goikoetxea bstail Photo : Esteban Velarde Borja waving the HamPhoto : Adrian Rios Danny LeonPhoto : Adrian Rios   Carranza carcass tossPhoto : Adrian Rios Photo : Adrian Rios PStone documented the actionPhoto : Adrian Rios The miniramp got lit up by Zero5 the bandPhoto : Adrian Rios Chris Pfanner late night street beers with Pstone and Christian Good times  
Events
Volcom Store Munich Summerfest Report
Last Saturday we blew the roof of the Volcom Store munich! As every year Volcom Munich store celebrated the end of summer with a fun event The motto "a bad day of fishing - a good day of drinking » got changed to "a good day of fishing and drinking » as everybody kept pulling out nice prices from our fishing pool. And thanks to Maxlrainer and SissiS, refreshments were given away all afternoon. If you do not want to miss the next event, simply leave us a like on the Volcom Store Munich page to stay always up to date!
New Future
Volcom Announces New Future
The Ongoing Journey Of Turning Sustainability Commitments Into Actions Following the results of a recent report from Volcom’s parent company Kering on the group’s ambitious 2012-2016 sustainability targets, Volcom has released an update on their progress and a detailed plan outlining the path forward. Building on the success of these targeted efforts, Volcom is continuing to refine and focus its sustainability initiatives in a progressive program called New Future. Sustainability efforts began humbly at Volcom back in 2005 and three years ago, the brand aligned with Kering’s broader sustainability commitments and outlined a list of their own goals: undertaking a yearly Environmental Profit & Loss (E P&L) analysis, a reduction of emissions, waste, and water use, and making Volcom surfing events Deep Blue™ certified, among others. Since then, Volcom has followed through on four E P&L analyses, eliminated PVC from the product supply chain, increased the amount of sustainable materials in the product mix, and achieved Deep Blue Surfing Event™ certification from the non-profit Sustainable Surf for its major surf events. Utilizing E P&L analysis and working in partnership with the Kering sustainability team, Volcom has gained valuable practical insights to streamline the product supply chain while reducing impacts on the ecosystem. The lessons of this focused approach will guide the brand’s sustainability strategy going forward, in the comprehensive New Future program. The New Future program is a 360-degree sustainability plan driven by Volcom’s vision of Strong Oceans + Stable Climate + Smart Society. By combining key factors that include Responsible Manufacturing, Impact Evaluation (E P&L), and Giving Back, New Future provides the roadmap for Volcom’s future. With renewed and evolving goals, Volcom has set its sights on better fiber sourcing—using more recycled content and organics, integrated brand messaging, New Future training to all employees, and consideration for end-of-life of all products. Additionally, the brand has recruited former VP of Sustainability Derek Sabori’s new agency, The Underswell, for continued advice and strategic support to fully implement this plan. "As our efforts continue to deepen, we’d like to focus in on a meaningful pathway that will highlight our commitment to responsible manufacturing, drive favorable results in our E P&L, and resonate positively with our customers. We believe our New Future roadmap does just that," said Todd Hymel, CEO of Volcom. Volcom became a Fair Labor Association member in 2014, and shares this and all their other sustainability updates Volcom's Sustainability page.
New Future
Volcom Sustainability 2013 - 2016 Progress Report Update
In 2012 our parent company, Kering launched an ambitious set of environmental and social compliance 5-year targets for all its Luxury and Sport/Lifestyle brands, and with our own sustainability program still relatively young, we were excited to be part of a larger initiative that help would take our program to the next level. With a course set by Kering for robust and engrained sustainability, we then came to you, our extended Volcom family, with an outline of Volcom’s own commitments that took the targets Kering had set and added a few of our own. Looking back now, these were really a set of challenges to ourselves; challenges we knew, if achieved, would help further strengthen the budding program we were building. Nonetheless, we felt it was important to put these expectations out there to the press, the public, and you, thus holding ourselves accountable to what we were striving to achieve. These commitments had a 2016 target date... we're proud of what we've achieved, but acknowledge there's a long way to go. Have a look at how we did and where we're going below. Our Sustainability Vision, as presented in April 2013: Adopt and Utilize the E P&L (Environmental Profit & Loss) Environmental Impact Management Tool Reduce Volcom's Carbon Emissions, Waste and Water Usage by 25% Eliminate PVC from Volcom Products Source Paper and Packaging Material from Recycled Sources and/or Certified Responsibly Managed Forests Increase the Amount of Sustainable Material & Processes in Volcom’s Product Mix Certify Volcom’s Major Surf Events as Deep Blue Surfing Events™ Continue Give Back Series that benefit community-based programs A Look Back at the Vision and the Targets: How We Did   Goal: Adopt and use the innovative E P&L (Environmental Profit & Loss) management tool Status: Accomplished This has been one of the marquee initiatives of our sustainability commitments, and in 2013 we embarked on our first report measuring the impact of Volcom products across our entire supply chain using the manufacturing data we collected in 2012. In fact, we’ve just recently wrapped up our 2015 E P&L, the 4th iteration of the annual report measuring previous year’s data. Learn more about the E P&L here. The benefit of adopting the E P&L is that it allows us to make better New Future decisions since it gives us a clear understanding of where our biggest impacts are occurring. Additionally, it translates these impacts into the language of business: dollars. To see the full details on what an E P&L is, and how and why it was developed, please Kering's E P&L website. Goal: Reduce Volcom's Carbon Emissions, Waste & Water Usage by 25% Status: Work in Progress You would think this would be the low hanging fruit, right? We'll, there's a catch with this target. It's one thing to control the water use at your facilities (we don't use much), and to reduce, reuse and recycle at your offices and stores. It's another thing to address the emissions that are a result of all the products we produce, and to reduce the amount of waste that's created and water that's used from the point of raw material extraction to the product shipping out of our distribution center. And that's just what this target has come to mean... When we put this target out there, we were not yet involved in E P&L accounting. We were thinking of typical environmental reporting guidelines for the sites that we own and operate, imagining that if we changed out all our lights, switched to low-flow fixtures and low-water landscaping (which we did in 2011-2012) and put a better recycling program in place (which we did), that we would be able to tackle and achieve this goal. Not so, once we adopted the E P&L management tool, the target moved considerably. In 2016, we're looking at the results in our E P&L to measure our impacts and now understanding that upwards of 77% of our environmental impacts are occurring at the furthest back points of our supply chain. In other words, it's how we design and source materials that will matter and really move the needle on this target. To address this, we'll continue to work with Kering and our strategy team to revise this goal to one that is more realistic and aligned with how we're now quantifying our impacts. Goal: Eliminate PVC from Volcom Products Status: Accomplished PVC is also known as polyvinyl chloride and is often used in products that require flexibility; things like belts and bags made out material meant to simulate real leather. Why avoid PVC? PVC contains high levels of phthalates, which are charged with being carcinogenic and endocrine disrupting. These phthalates, which are not bound to the PVC in any way, are at high risk of leaching out into the environment over time. There were a few product styles in our line that contained PVC at one time, but we are glad to say as of 2016 and moving forward, PVC has been eliminated from all Volcom products. Additionally, Volcom continues to work with Kering on a robust chemicals management program that includes ensuring that all hazardous chemicals have been phased out and eliminated from our production by 2020. Stay up to date with our testing on our Compliance page. Goal: Source Paper and Packaging Material from Recycled Sources and/or Certified Responsibly Managed Forests Status: Accomplished We can't imagine you’d be stoked to know that the paper that we printed on in the office, or the hangtags that were temporarily swinging from that new Volcom shirt you bought, were made from trees sourced from endangered or ancient forests. So ensuring that we move to a higher mix of certified, responsibly sourced paper with a high recycled content rate is important to us. So how are we doing? When we look at our biggest uses: 98% of the paper that our product catalogs are printed on is FSC certified, as was 100% of the paper that made up our first in-home mailer catalog. Additionally our biggest hangtag programs are either made with recycled content, and/or are FSC certified material and reports from our trim suppliers come back calculating 70% and more recycled content. As for office paper, here in North America we're at a +90% mix of certified/recycled content, and the cardboard we purchase for warehousing and shipping is at a 89% mix of certified/recycled. We are glad to report that each season, we're seeing more and more paper products get the attention they deserve, from office paper and boxes, to hangtags and catalogs. Goal: Increase the Amount of Sustainable Material & Processes in Volcom’s Product Mix Status: Accomplished Offering more sustainable choices in our collections is one of the surest ways to express our commitment and then share it with you. At one point, we branded styles that had a sustainability feature in them with a different logo – it was called V.Co-logical. We’ve since discontinued the use of V.Co-logical branding as signifier of a garment featuring sustainable material, with the expectation that sustainability is something that is meant for the entire Volcom line of products. With that said, you won’t always see sustainability pointed out on a product you get from us, but if you take the time to read the label or the description on the website, you’ll find the use of organic cotton (3.7% of all the cotton Volcom used in 2015 was organic) and recycled polyester (just over 7% of Volcom’s total polyester used in 2015 was from recycled content) occurring more and more. In fact, looking forward, we are challenging ourselves with the goal of our sustainable fiber mix being at a 20% ratio by the end of 2020 as outlined in our 2020 Sustainability Targets. Get more details on how Volcom is incorporating sustainable materials into products. Goal: Certify Volcom’s Major Surf Events as Deep Blue Surfing Events™ Status: Accomplished When Sustainable Surf came on the scene with a set of guidelines for running a more sustainable surf event, it was right in line with what we were thinking and we jumped on board immediately. Since 2012, each of our major surf events, the Fiji Pro (2012 – 2013) and the Volcom Pipe Pro on the North Shore of Hawaii, have been certified Deep Blue Surf Events. Then in 2015, we added the TCT Champs event at Lower Trestles at San Onofre State Beach in San Diego County, California as another Deep Blue Surf Event in our portfolio. Since working with Sustainable Surf, we’ve offset over 2,500 Mt of CO2 through verified, mostly Wildlife Works REDD+, programs allowing us to be a part of protecting threatened forests while providing sustainable development opportunities to local forest communities mainly in the Kasigau corridor in Kenya. To put it in perspective, this is the equivalent of eliminating 526 passenger cars being driven in North America for a year! Goal: Continue Give Backs to Community-Based Programs Status: Accomplished Our Give Back Series launched in 2009 when we offered a t-shirt in which a portion of the proceeds of each sale were donated to TACA (Talk About Curing Autism) to raise awareness around autism. Since then, we've partnered with many organizations to do the same. From breast cancer education and prevention (Boarding For Breast Cancer) and music in schools (Fender Music Foundation) to youth mentoring (STOKED and Boys & Girls Club of Hawaii). Happy to report, the program is alive and well. 2015 saw our continued our support of the Mauli Ola Foundation with the launch of our second Give Back with them, as well as a new partner in the Dan Eldon/Creative Visions Foundation. 2015 also marked Volcom's 5th year in working with Boarding For Breast Cancer (B4BC) to create a range of Snow products that includes a Give Back to B4BC. Since its inception, the Give Back Series has generated over a half million dollars for our non-profit partners and other community initiatives.   While there's always room for improvement, we're proud of what we've accomplished since that commitment back in 2013. However, a long journey is still ahead of us... Please join us in the New Future as we look ahead to the road to 2020 and stay up-to-date on all things sustainability at Volcom.