New Future - Environmental Sustainability

The environmental impacts of operating and producing goods globally is significant. We recognize that, and for the last 10 years have been slowly (but steadily) building sustainability and management of our impacts into our business. We’re nowhere near perfect – that goes without saying – and while there’s still a long road ahead of us, here are a few things we’d like to share with you as we look back on 2015. When we look at our impacts, we’re considering everything we can from start to finish; from raw materials to the finished products that end up on your body (and then what you do with them afterwards).

EPL-ChartEnvironmental Profit & Loss (the E P&L)

We’re proud to say, thanks to the E P&L, that as far as we know, we are the first brand in our space to participate in natural capital accounting, This innovative reporting tool is helping us understand where our most significant impacts are occurring (hint, hint: we’re starting here with our products). Placing a monetary value on the changes to society that our products have created, the E P &L allows us to measure our impacts across all our supply chain, and broken out by: GHGs (greenhouse gas emissions – be sure to keep up on the news post COP21), Air Pollution, Land Use, Waste, Water Use, and Water Pollution.

With 3 years of reporting under our belts, we are confident to say – and it's well understood and widely accepted amongst our industry – that upwards of 75% of our impacts occur at the points of production furthest back in our supply chain: Raw materials sourcing and production. This continues to help drive the decision-making when it comes to sustainability initiatives in the company.

Something else to note: Kering has made public the methodology of the E P&L; something this good deserves to be opened up to others. Learn more at Kering.com.


Our Products:

Repreve-RackContinued Partnership with Repreve

To address the impacts that our raw material choices have, we have partnered with Repreve, helping “turn plastic bottles into cool stuff.” Once just a staple in the boardshorts line, Repreve Recyled fibers are finding their way into our Snow base layer program, and more significantly, into our core chino program; one of the biggest volume programs we have. You can be sure there’s more to come. Did you know that every boardshort made with Repreve uses about 5 plastic bottles, giving that resource a new, and we’d like to think, better life!

Sustainability in T-Shirts

Our t-shirt line is one of our biggest programs, so it’s important that we address sustainability here. The two t-shirt fits (in the Mens range) that make up most of the program are the Basic Fit and the Modern Fit. Both have significant sustainability features.

In North America our Basic Fit tees are made with conventionally grown US & Mexico cotton that is spun into yarns in Mexico. The fabric is knit in California and is then dyed at bluesign™ system partner, Swisstex California in Los Angeles. Swisstex is one of the premier and most sustainable dye houses in the industry, and having their facility bluesign™ certified equals the elimination of harmful substances from the beginning of the manufacturing process and ensures that there are controls and standards for a more environmentally friendly and safe production. The tees are then sewn in Mexico and shipped to our warehouse in California.

Our Modern Fit Tees are made of cotton, organically grown in India. Organic cotton is the gold standard in sustainability when it comes to cotton used in apparel and we’re happy to see this line becoming more and more in demand.

bluesign® Approved Fabrics

In line with our parent company’s sustainability target of “Ensuring all hazardous chemicals have been phased out and eliminated from our production by 2020” we continue to offer more and more bluesign® approved fabrics in our line – especially the Snow line. The bluesign® system is the solution for a sustainable textile production. It eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for an environmentally friendly and safe production.

Reduce, Reuse, ReVolcom

What started as a way for us to put the vinyl banners from our surf events to new use, allowing them a new life rather than ending up in the landfill, has become a bit of a small movement. The Reduce, Reuse, ReVolcom concept is about taking Volcom items that have had a prior life and putting them to new use: ReVolcom-izing them. In North America we offered a collection of items including boardbags, totes, and iPad cases made from Volcom Pipe Pro banners during a fundraising drive for Surfrider Foundation and in Japan the team put old fabric scraps to use by making Stone throw pillows for their retail accounts.


Our Operations:

 

Renewable Energy

We know that GHG emissions are a serious issue and as we work towards reducing them across our global operations we are excited to take a step forward in our commitment to renewable energy with the Volcom Pipe Houses at the world famous Banzai Pipeline on the North Shore of O’ahu running on solar energy, thanks to our solar partner Rising Sun Solar. You too, can become sponsored by the sun!

DBSE-2015

Volcom Events

Running events is quite the undertaking and there’s no shortage of areas to focus on when it comes to environmental impacts. Our biggest event each year is the Volcom Pipe Pro and since 2012 it has been deemed a Deep Blue Surf Event™ (DBSE) by the non-profit organization Sustainable Surf whose mission is to be the catalyst that transforms surf culture into a powerful force for protecting the ocean playground.

Volcom holds the distinct honor for receiving the first, official Deep Blue Surf Event certification back in 2012 at the Volcom Fiji Pro. Since then the Volcom Pipe Pro continues its roll while the TCT Champs came on board this year as well. See our DBSE Reports at: http://sustainablesurf.org/contests/

Sustainability at our HQ

From our supply chain to our HQ we are doing everything we can to reduce our environmental impact. It all adds up and if you were to tour our main campuses here is what you will find:

  • Waste: On Site Recycling – A Single-Stream recycling program in partnership with Waste Management has recycle bins throughout, while bigger scale cardboard balers handle all the boxes that are ready for recycling at HQ and at the N. America Distribution Center. You’ll find a Waste to Waves collection box on site as well, to ensure that Styrofoam is going back into surfboards, and not into the landfill.
  • Energy: LEDs and CFL mix is featured at our global HQ building with light sensors all throughout. Additionally, our retail team is committed to not building a new store without at least a +50 % LED mix in them.
  • Water: Our global HQ is outfitted with low-flow water fixtures in all bathrooms and landscaping is low-water, drip system irrigated.
  • Bike Share Program: Four bikes on site at Volcom HQ to encourage a ride to lunch, with new bike racks being installed in 2016!
  • Sustainable By Design Monthly Contest: We encourage employees by offering monthly rewards for sustainability efforts at the office, or at home! A winner each month.

Recent News + Video

Events
Holy Stokes! a Real Life Happening - GLOBAL PREMIERE - Los Angeles
On May 20th we went up to the Ace Theatre in Los Angeles for the GLOBAL PREMIERE of the latest addition to the Veeco Productions library, Holy Stokes! a Real Life Happening. The highly anticipated Volcom skateboarding movie was shot completely in 4k, took over 2 years to film and was directed by Russell Houghten. Even with a 1,600 person capacity the Theatre at the Ace Hotel was completely packed! Check out some photos below and visit the Holy Stokes! a Real Life Happening page to find a premiere near you! Pre-Order HOLY STOKES! A Real Life Happening on iTunes, available digitally everywhere June 7th. Marquee looking good! Pre premiere roof party with the team and crew on top of the Ace Hotel Meanwhile down in Segovia Hall we invited key retailers to come and hang out a couple hours before the premiere Back down on the street Gary Rogers arrived on the scene The first kids in line arrived at 4:30, three and a half hours before the doors opened! Gary Rogers took a stroll down the street to get there thoughts and predictions on the film. Down in the green room riders started to come in Pretty soon the room was packed with a heavy crew! Back in the Theater lobby VIP's and general admission attendees mingle at the lobby bar Gary Rogers made his way down to the green room Gary and Grant, Thrasher premiere video coming soon! In the theater everyone started to take their seats Gary Rogers on stage to introduce the team SO much STOKE! Theater was packed to capacity, thanks to the 1,600 people who came out! Credits rolled, but whats that behind the screen?! David Gonzalez's band Ratt Black!!! Ratt Black played an awesome set to close out the night! Dustin Dollin's mind melting post premiere. Thanks to everyone who came out! Photos: Daniel cabral Thrasher Magazine and The Skateboard Mag were also in attendence, click the links or photos below to see their recap of the premieres Thrasher Mag Recap The Skateboard Mag Recap The Ride Channel also came out! Holy Stokes! a Real Life Happening will be available on iTunes June 7th!
Snow
Volcom Snow's The Launch - Watch Now!
Last month our Volcom Snow ams, better known as the Stone Army crew, loaded up the RV and charged up to Bear Mountain for Snowboarder Magazine’s ninth annual The Launch 2016 presented by Volcom. The Launch is an assembly of age 21 and under riders handpicked by the Snowboarder Magazine crew for a 4 day media shred frenzy, and this year it was brought back to the San Bernadino mountains and constructed by the Bear Mountain crew full of endless rails, transition and kicker possibilities. Despite some windy, blizzard, and sometimes great conditions the boys were on fire with non-stop bell-to-bell action! When it was all said and done, Brock Crouch was awarded Standout and 10 yr old Aussie Valentino Guseli took home the Super Grom award for charging almost every feature in the park! Benny Milam was amongst the very few to step to this massive gap to boardslide (photo: Tom Monterosso) Gabe Ferguson kicking out a grasser with a perfect tranny finder (photo: Tom Monterosso) 10 yr old super grom Valentino Guseli FS air over the gap (photo: Tom Monterosso)
Events
Triple Volcom podium at the 2016 Riksgränsen Banked Slalom
Our boys did decent up in Sweden.. First out was Volcom lifer and local legend Björn Lindgren in qualifiers, taking top honours with Terje close behind in 3rd place.  Then, on finals day, Arthur Longo was the fastest of all, claiming the top spot in the Senior Division, while Terje won the masters division, with Bjorn Lindgren hot on his heels in 2nd place and 3rd fastest overall. Congrats boys!   Winners: Women Masters - Cecilia Larsen 1,19,308 - Sweden Women - Irene Zimmermann 1,16,636 - Switzerland Real Masters - David Ny 1,17,989 - Sweden Masters - Terje Haakonsen 1,06,781 - Norway Seniors - Arthur Longo 1,05,905 - France   Pics: Transitionmagazine   To see more pics and videos look up transitionmag on Facebook. Or check in here for updates: http://www.riksbankedslalom.com     And for a POV clip through the course, courtesy of our good friend Pontus Stahlkloo, check this: https://vimeo.com/166824528
Snow
One run with Marcus Kleveland at the Launch!
Our camera wizard Seth Huot followed Volcom snowboarder Marcus Kleveland for a top-to bottom run during the Launch at Big Bear earlier this spring. Marcus sends it, delivers and truly makes snowboarding look like a video game. Enjoy
Snow
Austrian Rider Roli Tschoder stretches his back leg over the Kaunertal access road
  Here’s a short edit showing how amazing the conditions are up at Kaunertal Glacier right now, only 40 minutes from the Volcom Snow Team house. There’s hardly anyone around, aside from the like-minded, the park is in mint condition, you can ride from 3200 to 2000m and there’s even pow on offer. Way better conditions now  than in December/January.  Roli from Ischgl certainly has his priorities straight.. But unless you can ride like Roli, the we recommend you spare the stretching until you’re safely back on the ground again.  Now run to the hills… Pic and edit by Flo Achenrainer
Snow
Retrospection video by Olivier Gittler and Arthur Longo
If you plan on only seeing ONE snowboard video this year, then here you have it. Volcom lifer Olivier Gittler and his trusty collaborator Arthur Longo just put together a full length edit of all their Instagram short clips from the winter past.. In it you’ll see their unique take on snowboarding. And as you’ll watch you’ll slowly realise that “higher and further”’ isn’t always the goal. That it is just as much about the right turn at the right place at the right time. Or a backflip? And another backflip.. Backflips are never wrong. At times it might even look like the boys are bored with their day job (?!?) as they seem to be surfing more than snowboarding. But why not? Therein lies the beauty of this edit.. Get out off the park and look at what’s hidden behind it.  Or even IN it, as you follow our friends and their friends, finding park lines yet to be thought of.. Or making their own park outside of the park.. This is truly beautiful Olivier .. Please do even more of what you’re already doing.  Filmed on location in Les Des Alpes, Kitzsteinhorn, Chamonix, US Open, Arlberg and more Music: Leopard Ale IG: @leopard_ale
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