EU

New Future - Environmental Sustainability

The environmental impacts of operating and producing goods globally is significant. We recognize that, and for the last 10 years have been slowly (but steadily) building sustainability and management of our impacts into our business. We’re nowhere near perfect – that goes without saying – and while there’s still a long road ahead of us, here are a few things we’d like to share with you as we look back on 2015. When we look at our impacts, we’re considering everything we can from start to finish; from raw materials to the finished products that end up on your body (and then what you do with them afterwards).

EPL-ChartEnvironmental Profit & Loss (the E P&L)

We’re proud to say, thanks to the E P&L, that as far as we know, we are the first brand in our space to participate in natural capital accounting, This innovative reporting tool is helping us understand where our most significant impacts are occurring (hint, hint: we’re starting here with our products). Placing a monetary value on the changes to society that our products have created, the E P &L allows us to measure our impacts across all our supply chain, and broken out by: GHGs (greenhouse gas emissions – be sure to keep up on the news post COP21), Air Pollution, Land Use, Waste, Water Use, and Water Pollution.

With 3 years of reporting under our belts, we are confident to say – and it's well understood and widely accepted amongst our industry – that upwards of 75% of our impacts occur at the points of production furthest back in our supply chain: Raw materials sourcing and production. This continues to help drive the decision-making when it comes to sustainability initiatives in the company.

Something else to note: Kering has made public the methodology of the E P&L; something this good deserves to be opened up to others. Learn more at Kering.com.


Our Products:

Repreve-RackContinued Partnership with Repreve

To address the impacts that our raw material choices have, we have partnered with Repreve, helping “turn plastic bottles into cool stuff.” Once just a staple in the boardshorts line, Repreve Recyled fibers are finding their way into our Snow base layer program, and more significantly, into our core chino program; one of the biggest volume programs we have. You can be sure there’s more to come. Did you know that every boardshort made with Repreve uses about 5 plastic bottles, giving that resource a new, and we’d like to think, better life!

Sustainability in T-Shirts

Our t-shirt line is one of our biggest programs, so it’s important that we address sustainability here. The two t-shirt fits (in the Mens range) that make up most of the program are the Basic Fit and the Modern Fit. Both have significant sustainability features.

In North America our Basic Fit tees are made with conventionally grown US & Mexico cotton that is spun into yarns in Mexico. The fabric is knit in California and is then dyed at bluesign™ system partner, Swisstex California in Los Angeles. Swisstex is one of the premier and most sustainable dye houses in the industry, and having their facility bluesign™ certified equals the elimination of harmful substances from the beginning of the manufacturing process and ensures that there are controls and standards for a more environmentally friendly and safe production. The tees are then sewn in Mexico and shipped to our warehouse in California.

Our Modern Fit Tees are made of cotton, organically grown in India. Organic cotton is the gold standard in sustainability when it comes to cotton used in apparel and we’re happy to see this line becoming more and more in demand.

bluesign® Approved Fabrics

In line with our parent company’s sustainability target of “Ensuring all hazardous chemicals have been phased out and eliminated from our production by 2020” we continue to offer more and more bluesign® approved fabrics in our line – especially the Snow line. The bluesign® system is the solution for a sustainable textile production. It eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for an environmentally friendly and safe production.

Reduce, Reuse, ReVolcom

What started as a way for us to put the vinyl banners from our surf events to new use, allowing them a new life rather than ending up in the landfill, has become a bit of a small movement. The Reduce, Reuse, ReVolcom concept is about taking Volcom items that have had a prior life and putting them to new use: ReVolcom-izing them. In North America we offered a collection of items including boardbags, totes, and iPad cases made from Volcom Pipe Pro banners during a fundraising drive for Surfrider Foundation and in Japan the team put old fabric scraps to use by making Stone throw pillows for their retail accounts.


Our Operations:

 

Renewable Energy

We know that GHG emissions are a serious issue and as we work towards reducing them across our global operations we are excited to take a step forward in our commitment to renewable energy with the Volcom Pipe Houses at the world famous Banzai Pipeline on the North Shore of O’ahu running on solar energy, thanks to our solar partner Rising Sun Solar. You too, can become sponsored by the sun!

DBSE-2015

Volcom Events

Running events is quite the undertaking and there’s no shortage of areas to focus on when it comes to environmental impacts. Our biggest event each year is the Volcom Pipe Pro and since 2012 it has been deemed a Deep Blue Surf Event™ (DBSE) by the non-profit organization Sustainable Surf whose mission is to be the catalyst that transforms surf culture into a powerful force for protecting the ocean playground.

Volcom holds the distinct honor for receiving the first, official Deep Blue Surf Event certification back in 2012 at the Volcom Fiji Pro. Since then the Volcom Pipe Pro continues its roll while the TCT Champs came on board this year as well. See our DBSE Reports at: http://sustainablesurf.org/contests/

Sustainability at our HQ

From our supply chain to our HQ we are doing everything we can to reduce our environmental impact. It all adds up and if you were to tour our main campuses here is what you will find:

  • Waste: On Site Recycling – A Single-Stream recycling program in partnership with Waste Management has recycle bins throughout, while bigger scale cardboard balers handle all the boxes that are ready for recycling at HQ and at the N. America Distribution Center. You’ll find a Waste to Waves collection box on site as well, to ensure that Styrofoam is going back into surfboards, and not into the landfill.
  • Energy: LEDs and CFL mix is featured at our global HQ building with light sensors all throughout. Additionally, our retail team is committed to not building a new store without at least a +50 % LED mix in them.
  • Water: Our global HQ is outfitted with low-flow water fixtures in all bathrooms and landscaping is low-water, drip system irrigated.
  • Bike Share Program: Four bikes on site at Volcom HQ to encourage a ride to lunch, with new bike racks being installed in 2016!
  • Sustainable By Design Monthly Contest: We encourage employees by offering monthly rewards for sustainability efforts at the office, or at home! A winner each month.

Recent News + Video

Snow
Marcus Kleveland upside down down under!
The Kleveland show just came back from 5 weeks spent flipping and spinning all over Perisher, NZ and other Oz mountains.. Here a nice edit of what he’s being doing. Marcus is always in full control of all things snowboarding. However, from the sounds of it, someone picked the soundtrack for him this time around. How else would you explain the absence of the usual “Justin Bieber on speed” sound? Go Marcus! Marcus is wearing the Kabigtime Fleece in WHT, the Stretch Gore pant in TEK and the Travelin’ Hood Thingy in BLK
Surf
Nixon | The Four Moors: a journey through Sardinia
Italy is not known for waves but there's always exceptions. When a significant Mediterranean swell arised on the charts, Nixon longtime surfers Marlon Lipke and Gony Zubizarreta embarked on a plane to Sardinia, Italy, to join Roberto D'Amico for a 3-day surf mission. 'The Four Moors' is a short movie filmed and edited by Francesco Thilo Sili The trip seen by Gony: I was just arriving home after the WQS in Martinique and got a call from Marlon Lipke saying that Italy was going to be pumping the next day! Roby Damico was already planning everything from Rome. We jumped on a plane that next morning and got the Ferry to Sardina straight away, we had to get there in time. The Mediterranean can be very tricky, swells come and go very quickly! I was impressed by the quality and power of some pointbreaks we surfed. Super rippable waves with pretty cool locals or even empty line ups and little bays with beautiful backgrounds and nobody around. The Italians are so funny, very open and social, they are constantly joking and laughing which made our trip one for the books! We had an awesome time, surfing all day and eating pasta amatriciana cooked by the master Chef Roberto Damico aka DiMaggio. The pizza was the best Ive ever tried for sure. Food is out of control there. I miss it already. After surfing our brains out in Sardina we came back to Ladispoli and visited Rome, it looks like a massive museum, with monuments and sculptures everywhere you go. You can choose from all kinds of typical restaurants and bars, the streets are full of people hanging out ,eating and drinking. Having a great time basically. It was an amazing trip, I loved Italy and have to admit that Im a fan of surfing in the Mediterranean Sea. Thank you Roby and family for treating us like kings! Also big thanks to Francesco Thilo for the filming and editing! Eugenio and all the friends that made this journey unforgettable for me! Big Hugs Guillaume
Events
REPORT Volcom x Anti Hero Launch Party at Madrid
Super good times with our friends from Welcome Skateboarding in Madrid last Friday. We celebrated the Volcom X AntiHero product collaboration at the Welcome Bowl the classic way, we used the good old triple B recipe for success: Beers, Bands and BBQ. We added some fresh Volcom X AntiHero gear, cash prizes and one jamón to fire up the skate sesh. Volcom and AntiHero team riders Daan van der Linden and Chris Pfanner joined the party and soon the bowl got mopped with some sweat from the body tossed and it earned some new holes in the corners thanks to the heavy shredding of everyone. Thanks to Borja, Pablo and everyone at Welcomesk8, Bruno chef, Alain Goikoetxea, David Sanchez, Skankie, Pfanner, P-Stone, Carranza, Danny León, King Cayman, Zero 5 and everyone who showed up!   Volcom x Anti Hero collection is available in Spain at these fine skate shops: AJ Project Freeboard Fvck Kakoshop La Plaza One Foot Ola Skate Welcomesk8 Good times the session started early Photo : Adrian Rios Danny LeonPhoto : Esteban Velarde Daan Van Der LindenPhoto : Adrian Rios BBQ all eveningPhoto : Esteban Velarde Alain Goikoetxea bstail Photo : Esteban Velarde Borja waving the HamPhoto : Adrian Rios Danny LeonPhoto : Adrian Rios   Carranza carcass tossPhoto : Adrian Rios Photo : Adrian Rios PStone documented the actionPhoto : Adrian Rios The miniramp got lit up by Zero5 the bandPhoto : Adrian Rios Chris Pfanner late night street beers with Pstone and Christian Good times  
Events
Volcom Store Munich Summerfest Report
Last Saturday we blew the roof of the Volcom Store munich! As every year Volcom Munich store celebrated the end of summer with a fun event The motto "a bad day of fishing - a good day of drinking » got changed to "a good day of fishing and drinking » as everybody kept pulling out nice prices from our fishing pool. And thanks to Maxlrainer and SissiS, refreshments were given away all afternoon. If you do not want to miss the next event, simply leave us a like on the Volcom Store Munich page to stay always up to date!
New Future
Volcom Announces New Future
The Ongoing Journey Of Turning Sustainability Commitments Into Actions Following the results of a recent report from Volcom’s parent company Kering on the group’s ambitious 2012-2016 sustainability targets, Volcom has released an update on their progress and a detailed plan outlining the path forward. Building on the success of these targeted efforts, Volcom is continuing to refine and focus its sustainability initiatives in a progressive program called New Future. Sustainability efforts began humbly at Volcom back in 2005 and three years ago, the brand aligned with Kering’s broader sustainability commitments and outlined a list of their own goals: undertaking a yearly Environmental Profit & Loss (E P&L) analysis, a reduction of emissions, waste, and water use, and making Volcom surfing events Deep Blue™ certified, among others. Since then, Volcom has followed through on four E P&L analyses, eliminated PVC from the product supply chain, increased the amount of sustainable materials in the product mix, and achieved Deep Blue Surfing Event™ certification from the non-profit Sustainable Surf for its major surf events. Utilizing E P&L analysis and working in partnership with the Kering sustainability team, Volcom has gained valuable practical insights to streamline the product supply chain while reducing impacts on the ecosystem. The lessons of this focused approach will guide the brand’s sustainability strategy going forward, in the comprehensive New Future program. The New Future program is a 360-degree sustainability plan driven by Volcom’s vision of Strong Oceans + Stable Climate + Smart Society. By combining key factors that include Responsible Manufacturing, Impact Evaluation (E P&L), and Giving Back, New Future provides the roadmap for Volcom’s future. With renewed and evolving goals, Volcom has set its sights on better fiber sourcing—using more recycled content and organics, integrated brand messaging, New Future training to all employees, and consideration for end-of-life of all products. Additionally, the brand has recruited former VP of Sustainability Derek Sabori’s new agency, The Underswell, for continued advice and strategic support to fully implement this plan. "As our efforts continue to deepen, we’d like to focus in on a meaningful pathway that will highlight our commitment to responsible manufacturing, drive favorable results in our E P&L, and resonate positively with our customers. We believe our New Future roadmap does just that," said Todd Hymel, CEO of Volcom. Volcom became a Fair Labor Association member in 2014, and shares this and all their other sustainability updates Volcom's Sustainability page.
New Future
Volcom Sustainability 2013 - 2016 Progress Report Update
In 2012 our parent company, Kering launched an ambitious set of environmental and social compliance 5-year targets for all its Luxury and Sport/Lifestyle brands, and with our own sustainability program still relatively young, we were excited to be part of a larger initiative that help would take our program to the next level. With a course set by Kering for robust and engrained sustainability, we then came to you, our extended Volcom family, with an outline of Volcom’s own commitments that took the targets Kering had set and added a few of our own. Looking back now, these were really a set of challenges to ourselves; challenges we knew, if achieved, would help further strengthen the budding program we were building. Nonetheless, we felt it was important to put these expectations out there to the press, the public, and you, thus holding ourselves accountable to what we were striving to achieve. These commitments had a 2016 target date... we're proud of what we've achieved, but acknowledge there's a long way to go. Have a look at how we did and where we're going below. Our Sustainability Vision, as presented in April 2013: Adopt and Utilize the E P&L (Environmental Profit & Loss) Environmental Impact Management Tool Reduce Volcom's Carbon Emissions, Waste and Water Usage by 25% Eliminate PVC from Volcom Products Source Paper and Packaging Material from Recycled Sources and/or Certified Responsibly Managed Forests Increase the Amount of Sustainable Material & Processes in Volcom’s Product Mix Certify Volcom’s Major Surf Events as Deep Blue Surfing Events™ Continue Give Back Series that benefit community-based programs A Look Back at the Vision and the Targets: How We Did   Goal: Adopt and use the innovative E P&L (Environmental Profit & Loss) management tool Status: Accomplished This has been one of the marquee initiatives of our sustainability commitments, and in 2013 we embarked on our first report measuring the impact of Volcom products across our entire supply chain using the manufacturing data we collected in 2012. In fact, we’ve just recently wrapped up our 2015 E P&L, the 4th iteration of the annual report measuring previous year’s data. Learn more about the E P&L here. The benefit of adopting the E P&L is that it allows us to make better New Future decisions since it gives us a clear understanding of where our biggest impacts are occurring. Additionally, it translates these impacts into the language of business: dollars. To see the full details on what an E P&L is, and how and why it was developed, please Kering's E P&L website. Goal: Reduce Volcom's Carbon Emissions, Waste & Water Usage by 25% Status: Work in Progress You would think this would be the low hanging fruit, right? We'll, there's a catch with this target. It's one thing to control the water use at your facilities (we don't use much), and to reduce, reuse and recycle at your offices and stores. It's another thing to address the emissions that are a result of all the products we produce, and to reduce the amount of waste that's created and water that's used from the point of raw material extraction to the product shipping out of our distribution center. And that's just what this target has come to mean... When we put this target out there, we were not yet involved in E P&L accounting. We were thinking of typical environmental reporting guidelines for the sites that we own and operate, imagining that if we changed out all our lights, switched to low-flow fixtures and low-water landscaping (which we did in 2011-2012) and put a better recycling program in place (which we did), that we would be able to tackle and achieve this goal. Not so, once we adopted the E P&L management tool, the target moved considerably. In 2016, we're looking at the results in our E P&L to measure our impacts and now understanding that upwards of 77% of our environmental impacts are occurring at the furthest back points of our supply chain. In other words, it's how we design and source materials that will matter and really move the needle on this target. To address this, we'll continue to work with Kering and our strategy team to revise this goal to one that is more realistic and aligned with how we're now quantifying our impacts. Goal: Eliminate PVC from Volcom Products Status: Accomplished PVC is also known as polyvinyl chloride and is often used in products that require flexibility; things like belts and bags made out material meant to simulate real leather. Why avoid PVC? PVC contains high levels of phthalates, which are charged with being carcinogenic and endocrine disrupting. These phthalates, which are not bound to the PVC in any way, are at high risk of leaching out into the environment over time. There were a few product styles in our line that contained PVC at one time, but we are glad to say as of 2016 and moving forward, PVC has been eliminated from all Volcom products. Additionally, Volcom continues to work with Kering on a robust chemicals management program that includes ensuring that all hazardous chemicals have been phased out and eliminated from our production by 2020. Stay up to date with our testing on our Compliance page. Goal: Source Paper and Packaging Material from Recycled Sources and/or Certified Responsibly Managed Forests Status: Accomplished We can't imagine you’d be stoked to know that the paper that we printed on in the office, or the hangtags that were temporarily swinging from that new Volcom shirt you bought, were made from trees sourced from endangered or ancient forests. So ensuring that we move to a higher mix of certified, responsibly sourced paper with a high recycled content rate is important to us. So how are we doing? When we look at our biggest uses: 98% of the paper that our product catalogs are printed on is FSC certified, as was 100% of the paper that made up our first in-home mailer catalog. Additionally our biggest hangtag programs are either made with recycled content, and/or are FSC certified material and reports from our trim suppliers come back calculating 70% and more recycled content. As for office paper, here in North America we're at a +90% mix of certified/recycled content, and the cardboard we purchase for warehousing and shipping is at a 89% mix of certified/recycled. We are glad to report that each season, we're seeing more and more paper products get the attention they deserve, from office paper and boxes, to hangtags and catalogs. Goal: Increase the Amount of Sustainable Material & Processes in Volcom’s Product Mix Status: Accomplished Offering more sustainable choices in our collections is one of the surest ways to express our commitment and then share it with you. At one point, we branded styles that had a sustainability feature in them with a different logo – it was called V.Co-logical. We’ve since discontinued the use of V.Co-logical branding as signifier of a garment featuring sustainable material, with the expectation that sustainability is something that is meant for the entire Volcom line of products. With that said, you won’t always see sustainability pointed out on a product you get from us, but if you take the time to read the label or the description on the website, you’ll find the use of organic cotton (3.7% of all the cotton Volcom used in 2015 was organic) and recycled polyester (just over 7% of Volcom’s total polyester used in 2015 was from recycled content) occurring more and more. In fact, looking forward, we are challenging ourselves with the goal of our sustainable fiber mix being at a 20% ratio by the end of 2020 as outlined in our 2020 Sustainability Targets. Get more details on how Volcom is incorporating sustainable materials into products. Goal: Certify Volcom’s Major Surf Events as Deep Blue Surfing Events™ Status: Accomplished When Sustainable Surf came on the scene with a set of guidelines for running a more sustainable surf event, it was right in line with what we were thinking and we jumped on board immediately. Since 2012, each of our major surf events, the Fiji Pro (2012 – 2013) and the Volcom Pipe Pro on the North Shore of Hawaii, have been certified Deep Blue Surf Events. Then in 2015, we added the TCT Champs event at Lower Trestles at San Onofre State Beach in San Diego County, California as another Deep Blue Surf Event in our portfolio. Since working with Sustainable Surf, we’ve offset over 2,500 Mt of CO2 through verified, mostly Wildlife Works REDD+, programs allowing us to be a part of protecting threatened forests while providing sustainable development opportunities to local forest communities mainly in the Kasigau corridor in Kenya. To put it in perspective, this is the equivalent of eliminating 526 passenger cars being driven in North America for a year! Goal: Continue Give Backs to Community-Based Programs Status: Accomplished Our Give Back Series launched in 2009 when we offered a t-shirt in which a portion of the proceeds of each sale were donated to TACA (Talk About Curing Autism) to raise awareness around autism. Since then, we've partnered with many organizations to do the same. From breast cancer education and prevention (Boarding For Breast Cancer) and music in schools (Fender Music Foundation) to youth mentoring (STOKED and Boys & Girls Club of Hawaii). Happy to report, the program is alive and well. 2015 saw our continued our support of the Mauli Ola Foundation with the launch of our second Give Back with them, as well as a new partner in the Dan Eldon/Creative Visions Foundation. 2015 also marked Volcom's 5th year in working with Boarding For Breast Cancer (B4BC) to create a range of Snow products that includes a Give Back to B4BC. Since its inception, the Give Back Series has generated over a half million dollars for our non-profit partners and other community initiatives.   While there's always room for improvement, we're proud of what we've accomplished since that commitment back in 2013. However, a long journey is still ahead of us... Please join us in the New Future as we look ahead to the road to 2020 and stay up-to-date on all things sustainability at Volcom.