The fall 2013 Volcomunity line has taken on a new twist, now designed in-house by the European Womens designer as a platform to show more refined and premium Volcom product. This years ambassadors were chosen to be the faces, instead of the creators of the collection. Their unique personalities and music fit perfectly with Volcomunity ; mixing their rough edge and grunge with some of the finer materials and cuts of the collection, resulting in a beautiful combination of two extremes.
Meet Zoëtrøpe and the three women behind the band, Amy Smith, Zoë Grisedale-Sherry and Hanna Logic ; three strong, fun and wild women from London, all with different style, personalities and energies. Connected with Volcom through joint friends, Zoëtrøpe radiates that careless, fun and grungy vibe that Volcom is all about.
As faces of the fall 2013 collection, the trio have joined the family of Volcomunity Ambassadors online and will continue blogging until the end of the year.
When thinking about the photo shoot we wanted to bring in “real people” to ware it, as that’s what Volcomunity is all about; showing unique personalities that fit hand in hand with our brand and product. Britta Burger, the fashion editor of Cooler Magazine and guest blogger on Volcomunity, introduced Zoëtrøpe to us earlier last fall. Britta had used the trio in some of her fashion shoots and their looks immediately caught our attention. After hearing that they also have a band and listening to their tunes, we were smitten for life.
They are strong, fun and slightly crazy women, just as we like it! We can’t wait to party with them in London this upcoming September at the Volcomunity Collection Launch event together with the Men’s ambassadors; Gentlemans Pistols.
Read the first interview we did with them here. Next week they’ll be sharing their thoughts on the shoot and the collection so stay tuned!
Hope you enjoyed it! // xx
Volcom Voice Europe